Rolex 2024 - what's NEW + NOT discontinued! (2024)

Thank you for calling out the BS spouted out by grey dealers for the last few months regarding the Pepsi. They are starting to feel the pain they put enthusiasts through for the last several years.

I’m not a dress watch guy but that 1908 is absolutely amazing

Disappointing this Watches & Wonders…

I think I’m one of the few who really like the grey/ black gmt. It doesn’t need to be flashy colorful like Pepsi

I have to agree that 1908 is the best of show from the Rolex team, who would have guessed?

I agree with you, I love that 1908.

Love the black/gray GMT. That is my favorite this year.

Thanks for the review. Lots of nice pieces.

Just wondering what watch you chose to wear at watches and wonders??

Congrats on 300k!

“Waitlists start in May.” Haha that got me good. Why make new watch models if they can’t keep up with current watch production?

Another great video Adrian - love them, short form to the point

Amazing 1908 dress watch ⌚️

How long do you think the wait list is on the 1908?

I agree with you on the GMT. The GMT text and GMT hand should have been in grey like the bezel. I think that would have looked much better!

I dig the understated GMT. But I also daily an LN and they’re so similar.

Word of the day is “punchy”.

Totally agree that the 1908 in Platinum is truly beautiful!

I feel like we, as customers, need to recalibrate our expectations for an industry that should not really be a hypefeast each year. Maybe I am wrong but I think watch releases should be boring most of the time being something that is supposed to last a lifetime if not longer. New Dial colors are absolutely fine with me - I really don't need new hype year after year after year. I would rather have the opposite and start ADs stop behaving like gatekeepers.

Adrian is trying to look excited about Rolex releases this year... 😊

I agree on the 1908, what an amazing piece

Brilliant video as always !!

Love the 1908 ❤

Solid year, no big surprises (except maybe the discontinued Le Mans). Agree on the 1908, just lovely.

Need to know - what jacket is that?

Thanks for letting us know what we can’t buy

Fully agree on 1908. On side note, couple of days ago I got my "team boring" watch 124270 explorer and I think watch is cursed. I cannot stop wearing it. It's the best watch ever made.

According to the Hodinkee radio show the new Rolex Deepsea in 18K gold weights 320g. Thank you Adrian for the updates!

Great on-site succinct overview Adrian, love your succinct videos. Keep up the great content.

That gold Deep Sea certainly caught my eye.

Any price rises ?

i love sunray grey dials. that rose gold day date is fuego.

I'm over the moon that the lefty GMT is still around. It's my grail as a lefty, so I hope to get one someday.

I still love my LV reverse monogram nkuwan clutch! It's versatile, fits a variety of items, and is definitely a workhorse! I think seeing it everywhere (like the LV speedy) is proof that it's already a classic.

Really impressive in front of someone else filming, Adrian!
Punchy as ever. Love it!
Also: great that you're at W&W; look forward to your roving reports ...

I'd go for that gray GMT 😮

Was hoping for red txt sub

The Tudor BB GMT is a nice update. ADs already swamped with calls but no “list” 🙄 for another month or so. I’ll wait for the inevitable Opaline dial

what jacket are you wearing?

the nkuwan would be super cute during the fall with a nude or tan or even tonal outfit! i’m thinking a tan wool coat with that bag!!

I concur the platinum 1908 is absolutely stunning and Rolex is finally showing some high horological chops! Dial is stunning!
By the way the Batgirl is the GMT master 2 to have!

The new GMT looks really cool! I'm on the wait list...
and yes, I absolutely agree with you on the best new Rolex...that 1908 is beautiful...for Rolex standards this is big!

“Proper video” that was great

I agree that the new 1908 is their best release, but I think the small seconds circle takes away from the beautiful guilloche dial. I would have liked to see a central second hand and the number 6 at the bottom.

Adrian, Zenith video please mate! Keen to hear your thoughts on the Defy Diver, and Chronomaster Sport titanium.

Agree , the 1908 in platinum is stunning , but it’s not for me , even if I win the lottery . I’d take the Patek on the denim strap in preference

Pretty good year. I like the black/grey, more low key then a pepsi and I really like the green hand/text but thats just me, I like em subtle. Any idea on when the hands on video for rolex or tudor to drop? i cant wait 😜

How do you rate the new black and grey GMT Master II against the Batman?

Q for Rolex, Will Rolex be increasing the output of Pepsi GMT models.

Does the podcast continue soon?

what are your thoughts on the motif dials being discontinued?

1:41 Decades of wait list 😂

I will try to buy 1908 pieces of 1908.

1908 is the best one from Rolex this year. But my AD says they’ve only gotten 1 1908 since it was launched last year. 😢

I actually love the new GMT master 2, to the point that it's now my new goal watch

Can you ask about the production problems on the Pepsi, have they fixed it?

Question for Rolex - why did they discontinue the fluted dial DateJusts? Such a shame and those pieces are absolutely stunning.

Yeah, the new 1908 is great as well as the original in white gold with black dial. It's just a shame they are so expensive.

1908 is a homerun! I like the black and gray but I’m a boring guy. Lol

Stunning 1908 ..and in fairness it’s reasonably priced ! (Can’t believe I just said that ..as it’s a lot of money !) ..but compared to the diamond Daytonas it is ..and the 1908 has real class and an elegance ..and that blue dial ..wow !

The Grey and Black GMT is an homage to the Seiko GMT 😉

Can anyone update the new nickname for the black grey GMT? Tk u😅

You’re right about the grey dealer pre-W&W pump. They really annoy me! As-if they know anything… They know nothing. Only how to pump stock.

Who made that 1908 dial??? Guys from Grand Seiko? ;)

Did you see the off catalog Le Mans Daytona in yellow gold? That would be the best release but unobtainable obviously 😢

Happy with what Rolex have done honestly, a gap year to slow down the hype train in the steel sports watch range is a good thing for regular collectors

Can you do videos on other brands please? 😊

Glad the Pepsi is here to stay. Even if I can’t get it, I like to know that it’s still possible. I gotta think the market for a full gold deep sea is very small.

Wait Adrian… grey is your colour !!! Thought it would be your fav!!!
But I have heard you say you like a splash of colour on your watch due to your grey attire!!
But another shock - you didn’t mention the terrible choice of strap on the gorgeous 1908… I think it would pop on a light beige type strap.. and you are the strap whisperer!!!
Enjoy the week!!!!

Muted W&W. Sign of the times except for the 1%ers. I ordered a B&J mug to comfort myself. Brilliant mug😊. Thanks Adrian!

It's 2024, how can your camera possibly be this shaky. How old is your iPhone?

You didn't list the price for the GMT in black.

You should do more videos like this with someone filming and moving around!

Surely the new GMT will be still difficult to obtain?

Well done by Rolex - keep the DNA, do not introduce too many new models. This keeps the value of the brand. The 1908 Platinum is a friendly "attack" on Patek at this price point, where the handwound Calatravas in Gold are starting.

Not overwhelming but the 1908 is indeed the clear winner.
Not sure what to think of the new GMT. The pepsi is so classic. 😎

The price in Canadian dollars on rolex website is #38,800....so your price should be 18000 pounds, I would think.

Love the Black and Grey GMTII

Will they make more Pepsi models?

Rolex are literally trolling people with that MASSIVE Pepsi bezel 😂😂😂

Thanks for the summary! Any ideas when the gmt will start coming through? Will that also be may?

Wouldn't it be a novel idea if Rolex didn't come out with anything new instead, they announce they will be ramping up production on current models so they can catch up on all their waiting lists.

DeepSea in gold already got a nickname in the watch community - "Rolex Anchor".

The 1908 is ok. That is it for me this year.

I would call GMT Master blue cyclop :))

Thankyou Rolex for giving us the watches we didn't ask for

Interesting that most of the 2024 novelties are all 25 k and over.

My favourite Rolex spokesperson

He didn’t mention many new watches that are coming !!

You forgot the sky dwellers , they’re beautiful

Maybe Rolex are releasing less variety so that they can keep up with demand? One can only hope.

What was discontinued...:-).....I don't want to dig in the site to find it, lol.

I don't see the grounds for disappointment voiced in the comments. There was a lot of speculation about a new Milgauss or co*ke GMT II, but these offerings are fantastic for the right buyers. I'm in the wrong tax bracket for a platinum anything but I really like the idea of a 1908 (haven't held one to qualify that). I think I like how the grey GMT II bezel works with the steel and gold model more than an all steel model. I hope you enjoy Geneva fully, Adrian!

So what are we calling the new GMT black/grey bezel... The Guinness...?

Yes, diamond and gold/platinum encrusted Day-Dates, Daytonas, GMTs - and that 1908. But where are the (more affordable) Submariners, Datejusts and Oyster Perpetuals?!

no jumpsuit? tragic.

The 1908 and the day date rosegold are stunning. The rest not so much.

Love the black and grey GMT. Put me on the 15 yr waiting list.

Hi Adrian. Next year how about a Rolex Submariner with the grey and red ceramic bezel and name it Diet co*ke!! Great, right?

Are the pairing down their production so that there is not so many variats? Feels like it the green hand and text is an afterthought and just taking from sprite parts. Its weird and bland almost.